pizza, wood-fired pizza, Victoria bc, cocktails, Italian cocktails, Victoria restaurants, yyj, pizza in Victoria
3 Campari Cocktails – you should make tonight!

For the past few weeks, Geoffrey and I have been enjoying Campari cocktails as we pull together dinner. The Negroni and Milano-Torino cocktails have been on the PPS menu for years, but we’ll admit it took a nudge from Bon Appetit‘s Al Culliton to remind us we had both the ingredients and the will to make it happen! Take your pick, you won’t be disappointed.

Your Shopping List:

1 750-ml bottle Campari1 750-ml bottle gin (nothing fancy)1 750-ml bottle sweet vermouth (look for Carpano Antica or Cocchi di Torino if you can)Club soda or seltzer2 oranges3 lemonsIce

THE Negroni

We’re certain you’ve heard of The Negroni. Perhaps you have a shirt (like I do) that’s says Water for Plants, Negroni for Me! A Negroni is a bit boozy, a bit bitter, and a bit sweet sweet, with a year round appeal. After a snow day or beach day, a Negroni is what you need. It’s easy to make – with equal-parts of gin, Campari, and sweet vermouth.

We’re fans of using a Mason jar but a mixing glass works too. Pour in 1 oz. each Campari, sweet vermouth, and gin. Add ice and stir for a good…

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festa della donna, international women day, balance for better, Prima Strada, wood fired pizza, bridges for women
Festa della Donna

Join Pizzeria Prima Strada on March 8th to celebrate Festa Della Donna (International Women’s Day) and raise a glass to our female inspirations.  $1 from every feature pizza sold will benefit Bridges for Women, a local organization that inspires women impacted by violence, abuse and neglect to reclaim their lives.  Wait, it gets better.  Thirsty? For every 12 or 16 oz pint of Riot or Hoyne beer, an additional $1 will be donated!

“A women cuts a fine figure when she’s comfortable in her own skin. Beyond the clothes, beyond the make up, she shines within.” Sophia Loren

Festa della Donna celebrates our personal and professional successes and those of the women in our lives. Lunch or dinner, eating pizza for a cause is worth it!  This is NOT a ladies only event. 

Buona Festa della Donna!

Cook Street – Open at 1130am until 10pm Fort Street – Open at 1130am until 10pm Cobble Hill – Open at 1130am until 9pm

#eatwelldogood  #lovemyprimastrada

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House Made Goods To Go

PPS house made goods now available to go! Order online for pick up from your favourite PPS location – it’s that easy.

We couldn’t think of a better way to start 2019 than to share a few of our delicious house made goods with you. The truth is we’ve been taking these tasty items home with us for years now. We figured why not share with our fans?

Granted, you don’t have to be a PPS Aficionado (although it helps…) to love our fennel sausage, pepperoni, olives and chilli oil. Traditionally served on or with our wood-fired pizza, all are made in house and they’re good. Really good.

Here’s how we’ve been serving them up at home:

Olives and Pepperoni for snacks and lunches – add olives, slices of pepperoni, few pieces of Parm and an apple – yum! Sausage for breakfast, lunch and dinner too! Pan fry the links along with an egg for breakfast or brunch. For dinner add sliced yellow and red peppers, onions and garlic or crumble it and toss with pasta, Parm and a handful of arugula.

We’d love to know what you make -please let us know by sharing your comments!

Chili Oil…

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Year in Review 2018 – PPS by the numbers!

Yes, it’s the PPS Year in Review 2018! Before we jump into 2019, let’s forget the resolutions and savour some of the really good things from 2018. By good things of course we mean pizza!

Our sincere thanks for making 2018 so memorable.  We’re lucky to have an amazing community and we’re beyond grateful for your support. We wouldn’t be where we are without you!

2018 marked the 10th year of Pizzeria Prima Strada and we celebrated with bubbles! Our newest house wine, PPS Frizzante, continues our partnership with Averill Creek Vineyard. PPS Frizzante is 100% estate grown in the Cowichan Valley, right here on Vancouver Island! Salute! Along with the many pizzas, we’re proud to have served up our house made products (made with love by hand). In addition to dough our team made pans of gelato and sorbetto and miles of pepperoni!

Our communities – with three locations on Vancouver Island, we were fortunate to contribute to many the schools, sports and local programs in the neighbourhoods we live and work in. A few highlights from 2018: winning the Golden Garbage Award for most trash pick up on Earth Day, adding a Little Free Library to PPS Fort St.,…

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PPS wins TC's Best Pizza Award!
PPS Wins Times Colonist’s BEST PIZZA

We’re humbled to be named Best Pizza and #2 Best Italian in the 2018 Victoria Times Colonist Readers Choice Awards. Wow! Thank you Victoria!

When we get awards, we’re flattered and honoured.  We want to share it too. It’s not often we blow our own horn. Staying focused on serving great pizza is our priority. We promise, we’re still focused on pizza but are going to take a moment to boast. Yep, we said boast. We’re loud and we’re proud!

Honestly, we’re thrilled to be a recognized and look forward to sharing many more pizza memories with you, our fans in 2019. Grazie mille Victoria!

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Posta Prima Strada!

Work With Us


At Pizzeria Prima Strada we are always on the lookout for outstanding people committed to customer service and customer satisfaction. More info?

Interested in working for Prima Strada? Complete our PDF application and email it to jobs@primastrada.com with a copy your resume.