Cobble Hill Celebrates 1st Birthday
Oh What Fun, Look Who’s One!

Prima Strada Cobble Hill Celebrates a Birthday with New Sparkling Wine

Two food lovers with a passion for pizza were inspired to create Pizzeria Prima Strada. Cristen and Geoffrey recognized the need for a neighborhood pizzeria in the Cowichan Valley, a place you could gather with family and friends for a delicious meal. Now, one year later, Cowichan Valley’s newest wood-fired pizzeria is celebrating its first anniversary!

Just a year ago, with the opening of Cobble Hill,  Prima Strada and Averill Creek launched the highly successful Vino della Casa.  The new house wine, Prima Prevost and Prima Grigio are 100% estate grown; hand crafted in the Cowichan Valley on Vancouver Island by Averill Creek Vineyard.

“It’s something we’re incredibly proud of,” say Cristen DeCarolis. “and we can’t think of a better way to celebrate our first anniversary in Cobble Hill than with the addition of bubbles – Prima Frizzante has joined the family!”

On your next trip through or to the Cowichan Valley, stop at PPS Cobble Hill (located right off the hwy on Cow Bay Rd- open daily from 11:30am – 9:00pm) for wood-fired pizza, house made gelato, local craft beer and don’t forget to raise a glass…

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Community, VNFC, Victoria Native Friendship Centre
Prima Strada Donates to Victoria Native Friendship Centre

On March 9, we invited the Youth Program at the Victoria Native Friendship Centre (VNFC) to dine with us at Pizzeria Prima Strada Cook Street to experience an authentic southern Italian meal.  It was a unanimous decision by the Prima Strada team to volunteer their time for the project including the donation of all food.

“The Youth Program at the VNFC seeks to expand the experiential opportunities of young Indigenous peoples in Victoria, and when those experiences are offered in partnership with community, especially non-Indigenous community, they also move forward the greater dialogue of reconciliation,” says Tanya Clarmont, Youth Department Team Lead.

Dedicated to improving the quality of life for Indigenous peoples in the Greater Victoria area, the VNFC is a vital resource for individuals and families and is strategically positioned to play a major role in the development and forward movement of the reconciliation dialogue on southern Vancouver Island.

“We’re always keen to participate in the communities we live and work in and the VNFC event was an exceptional opportunity. To have our entire team volunteer to make a special experience for this group – I’m awed, “ says Cristen DeCarolis Dallas, President of Pizzeria Prima Strada.

The opportunity…

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race, prima strada, festa della donna, secret marathon, forza prima strada, community
Festa della Donna’s Secret Marathon

We want to let you in on a secret.  On the eve of International Women’s Day (March 7th, 2018) team Forza Prima Strada will be lacing up and hitting the downtown streets of Victoria in a Secret Marathon.

Join team PPS for the first ever Secret Marathon 3K run/walk in partnership with Running Room, Canadian Women for Women in Afghanistan (CW4WAfghan) and The Secret Marathon documentary film.  Together we can empower women and girls through education and sport.

In 2015 for the first time ever, a marathon was held in Afghanistan, a marathon that both men and women were able to participate in but they had to keep it a secret. Why? There are still places in the world where women are not allowed to run or walk outside.  Can you believe it?

Register here and send an email to vanessa@primastrada.com (once you’re all signed up!) for details on where to rendezvous with team Forza Prima Strada.

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Help Us Help The Heart and Stroke! Join Us For Mangiamo 2016!

Having raised over $6500 for The Heart and Stroke Foundation, PPS’ ‘Mangiamo!’ celebration is back!

Beginning Feb 19th, we’ll continue our ‘Eat Well, Do Good’ campaign with our third annual ‘Mangiamo!’. Translating to “Let’s Eat!” this charitable event features a special three-course meal at a fixed price of 25 dollars.

As usual, five dollars from every meal sold will be donated to The Heart and Stroke Foundation.

Mangiamo is an opportunity for us to support an important organization. It’s absolutely our duty to give back whenever we can.

With Mangiamo, everyone wins – our customers eat well at a special price and The Heart and Stroke benefits!

The event will take place at all three Prima Strada locations.

Our restaurants will each feature their own menu. Menus will change weekly. They’ll include an appetizer, pizza (with meat and vegetarian options) and dessert.

Mangiamo will continue through March 6th.

Stay tuned to the PPS blog where we’ll be posting the event’s weekly menus.

Let’s eat!

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You’ve Probably Never Considered PPS For Brunch, Here’s Why You Should…

When you think of PPS, you probably associate us with lunch and dinner.

We get that. But from now on, we hope you’ll consider us for brunch, too.

Here’s why.

Five words: put an egg on it.



The PPS Panna e Pancetta is already fairly “breakfast-y”. With a cream base, parm, house-cured pancetta (think: bacon), ricotta cheese, mozzarella and leek… Mmmmmmm. Now put an egg on it. This is a Saturday and Sunday morning go-to for our staff at PPS. Now it can be yours, too.


Here’s another one. The Salsiccia Piccante… with an egg. Think about it. Tomato, housemade sausage, mozzarella, peppers, basil, parm… add an egg. Brunch, right?

Pair these two “brekkie” pies with a PPS Bellini or a traditional caffe and you’re ready to take on the day.

Trust us. You need to try these delicious combos.

See you for…

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Work With Us

At Pizzeria Prima Strada we are always on the lookout for outstanding people committed to customer service and customer satisfaction. More info?


We would like to acknowledge Pizzeria Prima Strada is grateful to operate in the beautiful traditional unceded Coast Salish territories of the Lekwungen, Esquimalt and Cowichan people.

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