house made, small batch gelato and sorbetto
Prima Strada’s Gelato and Sorbetto

Gelato and Sorbetto – Small batch, finest ingredients.

Every week, the Prima Strada Production Kitchen becomes a gelateria. We use traditional methods and the finest ingredients to create small batches of gelato and sorbetto. It’s so good, it reminds us of Italy and that makes us really proud.

We all have lists of our favourite flavours. You might recall the saying, “so many books, so little time.” This is how we feel about gelato and sorbetto! So many flavours, so little time (to make and eat them all!) My list of favourite flavours includes black liquorice, pistachio, pistachio almond and Torrone. I almost forgot sour cherry and rarely can resist chocolate!

With a small freezer, we stay to making the favourites: Chocolate, Fiore di latte (sweet cream) and Hazelnut. Our Mocha gelato is made with coffee from island favourite Drumroaster We can’t resist making a holiday flavour too! Eggnog, Candy Cane, Pumpkin Pie have all been favourites.

What’s the difference between ice cream and gelato? Ice cream starts with a custard base (and eggs) while gelato uses more milk and no eggs.

What exactly is sorbetto? You might recognize it as sorbet. Sorbet or sorbetto contains no dairy. How…

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Frozen Pizza
Prima Strada Frozen Pizza!

We’re REALLY excited to announce Prima Strada Frozen Pizza has arrived! It is the newest addition to our Grab & Go cases!

We have three classics available in the Grab & Go cases: Margherita, Pepperoni, and Salciccia. Which one are you most excited to try?

The wait is over! The time is now. Pick up Prima Strada frozen pizza, now available in all of the pizzerias!! ✨🍕


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RGO = Rosemary Garlic Olive Oil
Cooking with Rosemary Garlic Oil

We usually keep a jar (or two, or three…) of our house-made Rosemary Garlic Oil (RGO) in the fridge at home. It makes life easy, and most importantly – more delicious!

Our house-made RGO is available by the jar at all of the pizzerias! Just stop by the Grab & Go case while you’re dining in or picking up your takeout order.

While there are infinite options with RGO, here are a few of our favourites we hope will inspire you: Dip or drizzle on your takeout pizza. Just like our chili oil. Substitute it for butter or oil for added deliciousness. Brush it onto toast or bruschetta. Drizzle it over grilled steak or roasted chicken or pork. Marinate vegetables in RGO, then sauté or oven roast.

In our latest video, we tackle RGO-marinated roast chicken and veg. It’s super simple, really delicious and always turns out great.

I used 2 chickens, 2 jars of RGO and marinated overnight. Over medium heat, skin side down, brown the pieces (6-8 minutes), pop in a 425 degree oven with lid on for 20 minutes, remove the lid and cook for another 10-20 minutes until chicken is cooked through.

Toss veggies in RGO, roast at 325 for 15-30…

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Prima Strada's House Made Pesto
Pesto Pasta!

We’re BIG fans of pesto. The most obvious use is in pasta (delicious!) but this super flavourful and versatile ingredient can show up almost anywhere. We like it on eggs, a panino, as a base or drizzled on top of pizza — you can’t go wrong.

Here’s how to make pasta with house made pesto, grilled chicken, parmigiano and pine nuts, paired with a Pinot Noir from @alderleavineyards. 🍷

Prima Strada pesto is made with basil and a bit of spinach which gives it an intense aroma and bright green colour. You can pick up a container from the Grab & Go cases in every pizzeria or order online. 🌱

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selection of house made goods from Priam Strada
House Made Goods to Grab & Go

Grab & Go – your favourite Prima Strada house made goods are ready to roll (from our kitchen to yours)!

The Prima Strada team has made our house made goods available to go. There’s sausage, pepperoni, olives, polenta, pesto, honey balsamic vinaigrette, gelato, sorbetto and tiramisu. Meatballs too! Great goods that can easily make a snack or meal.

We’ve loaded up the fridge and freezer cases in the pizzerias. Stop by and grab the goods as you go about your day, as you depart the pizzeria after a great meal or add onto your to-go order! So many choices, so much deliciousness.

We hope our favourites will become yours and more importantly, help make your day a little easier.

P.S. – a selection of wine, beer and soda are in our cases too! Chilled and ready to go!


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Work With Us

At Pizzeria Prima Strada we are always on the lookout for outstanding people committed to customer service and customer satisfaction. More info?


We would like to acknowledge Pizzeria Prima Strada is grateful to operate in the beautiful traditional unceded Coast Salish territories of the Lekwungen, Esquimalt and Cowichan people.

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