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Frozen pizza from Prima Strada
Prima Strada Frozen Pizza!

The classic Margherita, our house made Sausage or Pepperoni and the all veg Capricciosa Rosa! Each Prima Strada frozen pizza is made the same way as in the pizzerias: by hand and baked in a wood fired oven. 

Margherita – tomato sauce, mozzarella, parmigiano, basil Pepperoni – tomato sauce, house made pepperoni, mozzarella, parmigiano, garlic, oregano Sausage/Salsiccia piccante – tomato sauce, house made sausage, mozzarella, roasted peppers, basil, parmigiano Capricciosa Rosa – tomato sauce, mozzarella, artichoke hearts, mushrooms, parsley, red onions, olives

We highly recommend stashing a Prima Strada frozen pizza in your freezer! We’ve been know to tuck a pizza or two into a camping or road trip cooler too. Makes arriving at the destination that much better.

When you’re ready to eat, remove the packaging and just pop into a 475° oven until hot and bubbly. Buon Appetito! Find our pies at your favourite Prima Strada  location or in the freezer section at any of these fine markets & co-ops:

Cascadia (Quadra) Cow-Op Great Greens Farm Market HOB Fine Foods Niche Grocerant Peppers Foods Read More +

Priam Strada holiday packs
Tis the season for eating pizza!

Prima Strada Holiday backs are back! Pick a pack or create your own!

Our Holiday Packs will satisfy your craving for all things Prima Strada and can help with holiday gift giving too. Have your eye on a pack but missing Chili Oil or need more than 1 Polenta Lasagna? Fear not. We’ve made all of our house made goods available to add onto your order! Just think of all the delicious possibilities!

At Prima Strada, our brand of hospitality means we are always looking for ways to make things better for you. How can we make holiday entertaining and family celebrations easy? Prima Strada Holiday Packs of course! Need a quick snack or dinner? This is the perfect chance to stock your freezer. Need a gift for your favourite foodie? Will it be a Pizza Fan Fave 4 Pack or the Sweet Treats? “What’s in these fabulous packs?” you ask. Without further ado:

Pizza Fan Fave 4 Pack – Margherita, Pepperoni, Salsiccia and Funghi Pizzas

Green Holiday Pack – Margherita and Funghi Pizzas, Polenta Lasagna and Pesto

Red Holiday Pack – Pepperoni and Salsiccia Pizzas, Meatballs and Salsiccia

Sweet Treats – Pints of: Strawberry Sorbetto, Fior di Latte Gelato,…

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Icebox cake
How to Make a Gelato Cake!

It’s easy to make a Prima Strada Gelato Cake. Trust us!

On a recent market trip, local strawberries jumped into my basket! When I arrived home, I found not one but two magazines with icebox cake recipes using fresh raspberries. Sure seemed like a sign to me. I’d always wanted to make an icebox cake and with no raspberries in the house, a substitution was sure to happen.

I set about combining and customizing the recipes using the fresh strawberries and Prima Strada house made Fior di Latte Gelato and Strawberry Sorbetto. It was easy, fun and most importantly, delicious! Now, I can’t stop thinking of the other combinations. I’ve got a jar of homemade hot fudge in the fridge, bananas on the counter and an extra box of cookies in the pantry. How would that layer in with Prima Strada Chocolate Gelato? So many possibilities of deliciousness and Chocolate Peanut Butter Gelato arrives in the pizzerias soon!

Here’s how to make a Prima Strada Gelato Cake:

Ingredients 2 pints Prima Strada Fior di Latte Gelato 1 pint Prima Strada Strawberry Sorbetto 1 package chocolate wafer cookies, crushed 2 cups fresh strawberries 1 cup…

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house made, small batch gelato and sorbetto
Prima Strada’s Gelato and Sorbetto

Gelato and Sorbetto – Small batch, finest ingredients.

Every week, the Prima Strada Production Kitchen becomes a gelateria. We use traditional methods and the finest ingredients to create small batches of gelato and sorbetto. It’s so good, it reminds us of Italy and that makes us really proud.

We all have lists of our favourite flavours. You might recall the saying, “so many books, so little time.” This is how we feel about gelato and sorbetto! So many flavours, so little time (to make and eat them all!) My list of favourite flavours includes black liquorice, pistachio, pistachio almond and Torrone. I almost forgot sour cherry and rarely can resist chocolate!

With a small freezer, we stay to making the favourites: Chocolate, Fiore di latte (sweet cream) and Hazelnut. Our Mocha gelato is made with coffee from island favourite Drumroaster We can’t resist making a holiday flavour too! Eggnog, Candy Cane, Pumpkin Pie have all been favourites.

What’s the difference between ice cream and gelato? Ice cream starts with a custard base (and eggs) while gelato uses more milk and no eggs.

What exactly is sorbetto? You might recognize it as sorbet. Sorbet or sorbetto contains no dairy. How…

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Frozen Pizza
Prima Strada Frozen Pizza!

We’re REALLY excited to announce Prima Strada Frozen Pizza has arrived! It is the newest addition to our Grab & Go cases!

We have three classics available in the Grab & Go cases: Margherita, Pepperoni, and Salciccia. Which one are you most excited to try?

The wait is over! The time is now. Pick up Prima Strada frozen pizza, now available in all of the pizzerias!! ✨🍕

Mangia!

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At Pizzeria Prima Strada we are always on the lookout for outstanding people committed to customer service and customer satisfaction. More info?

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We would like to acknowledge Pizzeria Prima Strada is grateful to operate in the beautiful traditional unceded Coast Salish territories of the Lekwungen, Esquimalt and Cowichan people.

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