Toys, Toiletries & Toque box at PPS!
Don’t forget the TP – Toys, Toiletries & Toques for the Cowichan Valley

Join us for wood-fired pizza this November – bring your friends, family, a toy and don’t forget the TP.

Toilet paper is a necessity but you’d be surprised how many families in Cowichan don’t have enough.  Beginning today, PPS Cobble Hill will be a drop off point for the 8th Annual Toys, Toiletries & Toques (TTT) drive in the Cowichan Valley.

We know you know this is a great cause – one you can really get behind. Still, we wanted to offer a little extra incentive. We’re giving away Chemainus Theatre tickets!  For every new toy or non-food item donated to our TTT box before November 30, 2018 you’ll receive a ballot to be entered in a draw to WIN Chemainus Theatre Little Women tickets plus dinner at the theatre!

How to enter:

1. Bring in a new, non-food item to PPS Cobble Hill: a toy, toilet paper, personal hygiene items, deodorant, shampoo, conditioner, warm clothes, slippers etc before December 1, 2018.

Bonus entry:

2. Follow @primastrada on Instagram, find the TTT contest post and tag a friend who you’d like to bring to dinner & a show!

Here’s the fine print: Winner announced December 1, 2018. The TTT drop…

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Cobblestone Carne pizza
Support the Cobblestone Pub – Eat Well Do Good

Bring your family, friends and neighbours – it takes a community!  Whether you’re heading up or down the island to take part in Canada Day activities, stop in for a pizza (dine in or take out!)!  PPS Cobble Hill is located RIGHT off the hwy.  Every little bit counts.  The donations from this event will help support the Cobblestone Staff while the pub remains closed undergoing construction.

Purchase the Cobblestone Carne Pizza at PPS Cobble Hill this Canada Day long weekend –  June 30, July 1 and 2 and PPS will donate $2 per pizza to the Cobblestone Pub.

On June 1st 2018, the Cobblestone Pub suffered major fire damage resulting in the community hub closing it’s doors for the summer. The pub has been operating since 1983 and we know you’ll agree – it’s an institution in the Cowichan Valley.

The Cobblestone Carne: Tomato, fresh mozzarella, sausage, pepperoni, house ham, garlic, oregano – $21

No meat, no problem. We thought you might ask so we’ve prepared an excellent veggie option for $21.  Capricciosa Verde Supremo: basil pesto, peppers, artichoke hearts, mushrooms, olives, fresh mozzarella.

PPS’ Eat Well Do Good campaigns benefit the great community organizations in the neighborhoods we live and work in. With the help of…

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Cobble Hill Celebrates 1st Birthday
Oh What Fun, Look Who’s One!

Prima Strada Cobble Hill Celebrates a Birthday with New Sparkling Wine

Two food lovers with a passion for pizza were inspired to create Pizzeria Prima Strada. Cristen and Geoffrey recognized the need for a neighborhood pizzeria in the Cowichan Valley, a place you could gather with family and friends for a delicious meal. Now, one year later, Cowichan Valley’s newest wood-fired pizzeria is celebrating its first anniversary!

Just a year ago, with the opening of Cobble Hill,  Prima Strada and Averill Creek launched the highly successful Vino della Casa.  The new house wine, Prima Prevost and Prima Grigio are 100% estate grown; hand crafted in the Cowichan Valley on Vancouver Island by Averill Creek Vineyard.

“It’s something we’re incredibly proud of,” say Cristen DeCarolis. “and we can’t think of a better way to celebrate our first anniversary in Cobble Hill than with the addition of bubbles – Prima Frizzante has joined the family!”

On your next trip through or to the Cowichan Valley, stop at PPS Cobble Hill (located right off the hwy on Cow Bay Rd- open daily from 11:30am – 9:00pm) for wood-fired pizza, house made gelato, local craft beer and don’t forget to raise a glass…

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Pizza, meatballs, gelato and more!

2017 review

What a year it’s been! We have so much to celebrate with YOU, our fans, who made our 2017 a successful one. We celebrated a number of accomplishments: a new pizzeria in the Cowichan Valley (PPS Cobble Hill opened in March), being voted BEST PIZZA in Victoria by the Black Press News Group and the Victoria Times Colonist and our new partnership with Averill Creek launching our first ‘Vino della Casa’ (house wine) vintage!

With lots of exciting projects on the horizon, we know 2018 won’t disappoint. Thanks for your support PPS fans, we couldn’t do it without you. We look forward to another prosperous year and hope you’ll join us for a great meal with your friends and family in the New Year.  Salute!

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Riot Brewing Cask Night at PPS Cobble Hill

Riot Brewing Cask Night!

Love wood fired pizza and local beer?  If you’re vigorously nodding, we’ve got just the thing.  It’s true, there’s no better combination. Pizza and beer really are the best of friends and we’re thrilled to be partnering with Chemainus locals, Riot Brewing, for our first cask night at PPS Cobble Hill.

Franz Dessombes, Executive Chef at Pizzeria Prima Strada helped out at the brewery. “We were fortunate to be a part of the hands-on process when it came time to tweak the ‘Life Partners Pale Ale’ cask. We know you’ll like the sour cherry and thyme twist – plus it pairs really nicely with pizza so everybody wins!”

“Riot is a great partner for us,” Dessombes continues. “They brew classic and true-to-style beer and are a very fun team to work with. The event will be a excellent way to introduce both businesses into the authentic and thriving food and beverage community in the Cowichan Valley.

“Pizza and beer is a classic combination, so when The Pizza Man called, we answered. Cask beer is great because…

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Posta Prima Strada!

Work With Us


At Pizzeria Prima Strada we are always on the lookout for outstanding people committed to customer service and customer satisfaction. More info?

Interested in working for Prima Strada? Complete our PDF application and email it to jobs@primastrada.com with a copy your resume.