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Year in Review 2019

Year in Review? Really! It’s that time already? As 2019 draws to a close (in a few short hours!), we want to say thank you. What a great year it’s been – and all because of you!

2019 has been chock full of many great moments – pizza, beer, gelato pops, Pizza Expo in Vegas, Da Michele’s in Naples, Italy (we know Len, we know). You’ve shared your days with us – birthdays, date nights, family dinner, quick lunch and more. Again, thank you.

An especially important 2019 event was creating a new purpose statement for Prima Strada. Our team researched, talked, laughed and told stories. White boards were involved! All this and more to determine what Prima Strada means to us and what guides us. Our passion for pizza, to our community and to hospitality is what powers us, every day, every year. Pizza. People. Passion. Are you hungry?

“Grazie mille!” to our family, friends and fans. We couldn’t have done it without you – all the pizzas and gelato and meatballs (and more!), the beer and wine and that oh so delicious Aperol Spritz (a personal fav)!

We’re looking forward to sharing more with you in 2020! Salute!

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We’re giving the Gift of PARM!

Giving the gift of PARM? Yes, Prima Strada is giving PARMESAN RINDS as a gift! Parmesan rinds contain magical properties (and magic is certainly part of the holiday season).

Stop by your favourite Pizzeria Prima Strada and pick up your small present – a pack of parm rinds. Available December 18 – 23 11:30 a.m. until closing, while supplies last!

The rind of a parmesan wheel is all cheese, like the crust on a loaf of bread. It is full of calcium and contains trace amounts of lactose. It adds flavour to a broth, soups and sauces.

A friend swears the ultimate snack is to soften a piece of rind in the microwave then drizzle with your favourite syrupy balsamic vinegar. I prefer to use in soups and in our favourite – pasta ceci. Before serving, I remove the rind, chop into small bits and add back into the pot. You’ll find chewy delicious bites are the best part of the dish.

Here’s a favourite recipe for Black Eyed Pea Stew , it needs a parm rind (of course)! I’ve also included a few notes (I’ve made it many times):

*Can use chicken broth in place of the water. *Can use Read More +

Prima Strada Supports Local School Breakfast

We love a good pizza party, especially when it involves giving back to our community.

Join us on Tuesday, November 26th at Pizzeria Prima Strada on Fort Street or Cook Street (dine in or take out), and a portion of our proceeds will be donated to support local school breakfast programs in Victoria.

“Thriving in the community we live and work in and supporting our neighbourhood is a big deal to us,” says Andrew Johnson, Prima Strada’s Director of Operations. “We’re thrilled to be a part of this incredible event with the Rotary Club in Victoria – Harbourside supporting local breakfast programs in Greater Victoria and we’re doing it the only way we know how – with pizza!”

The funds raised go towards a private party for kids this holiday season. It’s a private party for kids and it’s sponsored by the community.  Picture over 300 kids and their families enjoying the iconic holiday season blockbuster movie “Polar Express” at IMAX Victoria, Royal BC Museum, on Sunday December 8th at 8:30am all in their pyjamas, enjoying breakfast and entertainment – all for FREE. 

Rotary Club of Victoria-Harbourside Event link: https://harboursiderotary.org/page/polar-express-2019

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Pizza is BETTER in a Stocking

Give the Gift of Pizza. (It’s the easiest decision you’ll make. Ever.)

Pizza in a stocking? What?! We can’t think of anything better than finding a Prima Strada Gift Card in our Christmas Stocking. Are you listening Santa?

Prima Strada’s new eGift cards allow you to send a gift instantly! Purchase online or at any of our three locations.  Stocking stuffer, Secret Santa, holiday gatherings or an end of year ‘Thank You’ – it’s the perfect gift.  Every friend group should have at least one Pizza Angel.

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Prima Strada Pronto!
It’s lunch time! Try Prima Strada Pronto!

We know your goal is to bring lunch from home every day.  It’s ours too!

We’ve read articles, bought books, double batched recipes and even picked out the perfect containers. (Who doesn’t want to eat their lunch from a really cool bowl or bento box?) Then reality sets in and not only have we run out of ideas but the usual items just aren’t cutting it and neither are the leftovers.

We realize this sounds crazy coming from us. You’re thinking, “You’re Prima Strada! You make pizza and gelato and so many other good things. You think about food all day long and some of you are actually schooled cooks!”  We know, we know.

The Support Team works upstairs from Prima Strada Production. No pizza here. Most mornings we determine our lunch options – generally we (Prima Strada Support Team) eat lunch at our desks. This makes pooling our resources fairly easy. Between us all we usually have veggies, fresh bread, cheese and assorted meats. It’s not pizza but it’s the next best.  You see where we’re going with this?

Prima Strada Pronto!  It’s fast, healthy and won’t cost much.

We’re starting with 4 simple items, prepared in 10 minutes or less…

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Posta Prima Strada!

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