PPS Cobble Hill is open!
PPS Cobble Hill is Open! Come Visit, Eat Pizza!

It’s official – PPS Cobble Hill is open!

Our newest pizzeria (located in the Valleyview Centre, just off the Island Highway on Cowichan Bay Road) is open! Here are the details:

– Open daily from 11 am to 9 pm – 1400 Cowichan Bay Road – Want to talk pizza in Cobble Hill? Call us at 250- 929-4655 – 65 seats in the dining room + a patio w/a view of the valley – Grab a seat at the bar (there’s 2!) – Cocktails on tap! – Beers on tap! (8 – Driftwood, Hoyne, Riot, Peroni,  Broken Ladder Cider to name a few)

Similar to Prima Strada’s Victoria locations, we’re serving house made items using regionally sourced ingredients from Vancouver Island. Proudly produced by PPS: pepperoni, sausage, gelato and meatballs with fresh dough rolled daily onsite!

Great food with family and friends – it doesn’t get much better. Salute!

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Contest winner - The Lorenzo Pizza
Pick Our Next Pizza Challenge – the winner is The Lorenzo!

It’s been a few years since our last Pick Our Next Pizza Challenge. On Friday, Franz and I grabbed a table at PPS Fort and looked through the cards. It was a serious deliberation. As the cards moved around the table and the finalists were determined, you could hear the same mumble, “Oh, I wanna eat this pizza!” With the help of Primo Pizzaiolo Aaron, we narrowed it down to 5 pies.  Then Franz and Aaron got on line and made up the pies!

Before I tell you about the winner, let me share a few tips from what we learned from our fans: add pesto to the Diavola, we love our vegetables: pizza with mushrooms, peppers and arugula are favorites, we love chicken and goat cheese too!

So many delicious combinations, it was a really hard choice. The winner? The Lorenzo! Basil pesto, fresh tomatoes, pepperoncini, caciocavallo (smoked mozza) and house made fennel sausage! 

Honorable mentions to Lauren, Thabo, Daniel and Bobbi. Boy, those were tasty pies! A big thanks to PPS fan Marcus for his feedback – he noticed our deliberations when he stopped in for take-out.

Visit your favorite PPS pizzeria February 20-27 when The Lorenzo…

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PPS Bridge is moving! Cobble Hill here we come!
PPS Bridge is moving to the Cowichan Valley!

We’re moving to the Cowichan Valley and we’re really excited! PPS Cobble Hill will open this Spring!

It will be business as usual at PPS Bridge until Saturday, February 4. We hope you’ll join us for a last celebration or two.

PPS Bridge opened February 15, 2010. We hosted the successful Long Table Dining Series, Vino e Spuntino and Parla Italiano. Most importantly, we were honored to celebrate many weddings, anniversaries, birthdays, retirement and staff parties with family and friends.

To our many Bridge Street guests, especially our loyal lunch crowd, grazie mille! It’s been a pleasure to serve you. We’ve enjoyed being part of the neighborhood and seen great changes with the addition of breweries, coffee roasteries and more. We’ll continue to be a part of the area with PPS Production and our Support Office tucked into a smaller space at 2960 Bridge Street.

We’re excited to bring Prima Strada up island! We look forward to embracing another neighbourhood and expanding outside of Victoria. While a new location, rest assured you’ll see both new and familiar faces as part of the PPS team in Cobble Hill. Construction is underway at our new location in…

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Buy a gift and get one too!

When you buy $100 in PPS gift cards, you’ll get a PPS t-shirt!

Sometimes, in the midst of holiday shopping, you need a little pick me up. It’s okay to admit it, we’re with you. We’ve got a solution: pick up a PPS gift card (or 2) equalling $100 for your favorite pizza fan(s) and you’ll get a PPS t-shirt for free!

Stop by your local pizzeria or the PPS Store (it’s open all day and night!), purchase $100 in gift cards and pick up a favorite PPS t-shirt: I’m sorry for what I said … or Powered by Pizza or Victoria’s iconic Blue Bridge & Squid! *

Yes, shopping can be fun and easy and delicious! Buon Natale!

*while supplies last

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Deals at PPS Bridge!

To celebrate the recent changes at PPS Bridge, we challenged ourselves to create daily deals!

We love the industrial space at Bridge Street, so our goal was to honor its uniqueness while creating a more intimate room similar to PPS Cook and Fort. Some things remained the same, but others are so much better! Same chairs, new tables and smaller room. New paint, polish and pictures complete the dining room! But back to those deals – they needed to be really good, ones we’d be sure to remember, mark on our calendar and want to share with family and friends!

So we noodled and determined: Two-fer Tuesday, Wine Wednesday, Thirsty Thursday (10 taps offer a variety of delicious craft beer). Easy enough – we were feeling pretty good. But what was a really good deal for Friday & Saturday? 1/2 price pizza from 8-10p! Grab your seat at 8p for a half price pie. We’re happy to keep the fire burning for an extra hour (till 10p!) to satisfy your craving for pizza!

We’re open Tuesday-Thursday from 11a to 9p and Friday & Saturday from 11a to 10p! Reservations happily accepted for parties of 6 or more. Give us a…

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Posta Prima Strada!

Work With Us


At Pizzeria Prima Strada we are always on the lookout for outstanding people committed to customer service and customer satisfaction. More info?

Interested in working for Prima Strada? Complete our PDF application and email it to jobs@primastrada.com with a copy your resume.