Icebox cake
How to Make a Gelato Cake!

It’s easy to make a Prima Strada Gelato Cake. Trust us!

On a recent market trip, local strawberries jumped into my basket! When I arrived home, I found not one but two magazines with icebox cake recipes using fresh raspberries. Sure seemed like a sign to me. I’d always wanted to make an icebox cake and with no raspberries in the house, a substitution was sure to happen.

I set about combining and customizing the recipes using the fresh strawberries and Prima Strada house made Fior di Latte Gelato and Strawberry Sorbetto. It was easy, fun and most importantly, delicious! Now, I can’t stop thinking of the other combinations. I’ve got a jar of homemade hot fudge in the fridge, bananas on the counter and an extra box of cookies in the pantry. How would that layer in with Prima Strada Chocolate Gelato? So many possibilities of deliciousness and Chocolate Peanut Butter Gelato arrives in the pizzerias soon!

Here’s how to make a Prima Strada Gelato Cake:

Ingredients 2 pints Prima Strada Fior di Latte Gelato 1 pint Prima Strada Strawberry Sorbetto 1 package chocolate wafer cookies, crushed 2 cups fresh strawberries 1 cup…

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Support National Truth and Reconciliation Day
National Truth and Reconciliation Day

National Day for Truth and Reconciliation is Friday, September 30, 2022.

Last year our team connected to talk about ways we could authentically recognize and contribute to Indigenous Peoples Day, Orange Shirt Day and the National Day for Truth and Reconciliation.

Our extended pizzeria family includes a connection to the amazing local artist Rande Cook, Kwakwaka’wakw, a multimedia artist born in Alert Bay. Rande created a beautiful image for us and in his words, “it honours the spirits of the children who attended residential schools; indigenous children in the centre, in a place of memory, honour and remembering.”

We printed Rande’s image onto black tees, shared with the team and sold the shirts in the pizzerias and on-line.  $10 from the sale of each shirt was donated to the Indian Residential Schools Survivor Society (IRSSS). The Indian Residential School Survivor Society (IRSSS) is a provincial organization with a twenty-year history of providing services to Indian Residential School Survivors. Last year Prima Strada donated more than $400 from the sale of the tees to IRSSS.

We are honoured to again offer Rande’s design for sale with a donation made to IRSSS.…

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Win an Ooni oven from Hoyne and Prima Strada
Win an Ooni oven from Hoyne & Prima Strada

Win an Ooni Koda oven from Hoyne & Prima Strada! Yes, it’s true!

We’re giving away an Ooni oven and pizza too! The hot weather hasn’t gone to our heads (yet)! These are serious prizes and we’re really excited!

Looking for a way to stay cool this summer and stay out of the kitchen?  We’re here to help!

Stop by your favourite Prima Strada location and enter to win!

Here’s how:

Purchase a Prima Strada pizza (dine-in, take away or frozen) and a Hoyne product (dine-in or take-away). Complete the entry ballot!

The Ooni Koda 12 fires out jaw-dropping pizzas in 60 seconds flat. No assembly, no mess, no fuss. Cooking outdoors with gas has never been so simple (or so beautiful). Ready right out of the box, the super compact Ooni Koda 12 is good to go in seconds. Simply flip open the foldable legs, insert the stone baking board, and connect to a gas tank. Featuring instant gas ignition, Ooni Koda 12 is ready to cook in 15 minutes and can reach temperatures up to 950°F (500°C). Use the heat control dial to cook pizza in just 60 seconds, right through to roasted fish, vegetables and…

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Table Nine Podcast
Prima Strada is on a Podcast!

Prima Strada is on a podcast! A few weeks back, Cristen sat down with Eric Bramble and John Reese of The Table Nine Podcast to talk about Prima Strada – how it all started and where it’s going.

The Table Nine Podcast is all about running food and beverage business’ from “soup to nuts.” Curious to learn more about the F&B industry? John and Eric have connected with some of Victoria’s “institutions”: those that have build them, worked in them or helped to create the tools needed to succeed! Past episodes include Jo Zambri, Sterling Grice, Howie Siegel, Jim Lister and Kane Ryan.


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Prima Strada's house made goods all gathered together to create 4 Holiday Packs. Keep all to yourself or share with family and friends!
Prima Strada Holiday Packs!

Prima Strada Holiday packs have arrived!

We’ve been planning for months and are excited to share! We’ve made up 4 Holiday Packs filled with our goods and added a few extras too.

Prima Strada Holiday Packs will satisfy your craving for all things Prima Strada and can help with holiday gift giving too. All of our house made goods are available to order. Choosing your favourites will be easy!

Prima Strada Holiday Packs answer many questions. Need a quick dinner? Head to your freezer and pull out a frozen pizza.  You’ll find pasta, pesto and parmesan at the ready! Wondering what to do with root vegetables in your crisper? Toss with Rosemary Garlic oil and roast. Peckish? Olives and sliced pepperoni make a great snack. Need to make a quick and easy mocktail or cocktail? Blueberry Basil Syrup with soda, gin or vodka optional!  Need a gift for your favourite foodie? Pizza Fan Fave 4 Pack? Want to keep it Green? Meat Lover?

Pizza Fan Fave 4 Pack – Margherita, Pepperoni, Salsiccia and Funghi Pizzas.

Green Holiday Pack – Margherita and Funghi Pizzas, Polenta Lasagna, Pesto, Paremsan, Pasta and Olives.

Red Holiday Pack – Pepperoni and Salsiccia Pizzas, Meatballs, Salsiccia –…

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Posta Prima Strada!

Work With Us

At Pizzeria Prima Strada we are always on the lookout for outstanding people committed to customer service and customer satisfaction. More info?


We would like to acknowledge Pizzeria Prima Strada is grateful to operate in the beautiful traditional unceded Coast Salish territories of the Lekwungen, Esquimalt and Cowichan people.

Posta Prima Strada!