Prima Strada Pronto

Brand new available today! Two words. Pizza Subscription.

“Subscription boxes are all the rage,” say Director of Operations, Andrew Johnson. “People are too busy these days and the hassle of dinner prep after a full work day can be strenuous. We’ve eliminated that, at least once a week.”

At Prima Strada, we’re always looking for ways to improve.  Behind the scenes, our team has been working to develop programs to get more Prima Strada pizza in the hands of Victoria and Cowichan residents.  We’ve developed a three-tiered subscription service available through Amazon’s Alexa ® or Google’s Assistant ®.

Pizza Subscriptions

Personalize your PPS Pizza Subscription today by sending an email to  The first 100 subscribers will have their pizzas personally delivery by Pizzeria Prima Strada’s President, Cristen DeCarolis.

What about our carbon footprint? We’ve thought of that! Our zero emissions delivery drivers will be zooming around town on our new ‘Powered By Pizza’ bikes!

No one wants to spend valuable time every night deciding on dinner. Peas or broccoli? Steak or chicken? One night a week, enjoy the consistency…

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forza prima strada, community, running, pizza, prima strada, mec, Thetis lake
Forza Prima Strada

‘Running is like eating pizza. Sometimes it’s just too good to stop.’ -Forza Prima Strada

Join our team! Whether you’re new to the sport and need motivation or simply love getting outside, we’ve got the team for you. Upcoming race: MEC Race 3 on June 25. Email us – we’d love to hear from you!

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Cobble Hill Celebrates 1st Birthday
Oh What Fun, Look Who’s One!

Prima Strada Cobble Hill Celebrates a Birthday with New Sparkling Wine

Two food lovers with a passion for pizza were inspired to create Pizzeria Prima Strada. Cristen and Geoffrey recognized the need for a neighborhood pizzeria in the Cowichan Valley, a place you could gather with family and friends for a delicious meal. Now, one year later, Cowichan Valley’s newest wood-fired pizzeria is celebrating its first anniversary!

Just a year ago, with the opening of Cobble Hill,  Prima Strada and Averill Creek launched the highly successful Vino della Casa.  The new house wine, Prima Prevost and Prima Grigio are 100% estate grown; hand crafted in the Cowichan Valley on Vancouver Island by Averill Creek Vineyard.

“It’s something we’re incredibly proud of,” say Cristen DeCarolis. “and we can’t think of a better way to celebrate our first anniversary in Cobble Hill than with the addition of bubbles – Prima Frizzante has joined the family!”

On your next trip through or to the Cowichan Valley, stop at PPS Cobble Hill (located right off the hwy on Cow Bay Rd- open daily from 11:30am – 9:00pm) for wood-fired pizza, house made gelato, local craft beer and don’t forget to raise a glass…

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Community, VNFC, Victoria Native Friendship Centre
PPS Donates to Victoria Native Friendship Centre

On March 9, we invited the Youth Program at the Victoria Native Friendship Centre (VNFC) to dine with us at PPS Cook Street to experience an authentic southern Italian meal.  It was a unanimous decision by the PPS team to volunteer their time for the project including the donation of all food.

“The Youth Program at the VNFC seeks to expand the experiential opportunities of young Indigenous peoples in Victoria, and when those experiences are offered in partnership with community, especially non-Indigenous community, they also move forward the greater dialogue of reconciliation,” says Tanya Clarmont, Youth Department Team Lead.

Dedicated to improving the quality of life for Indigenous peoples in the Greater Victoria area, the VNFC is a vital resource for individuals and families and is strategically positioned to play a major role in the development and forward movement of the reconciliation dialogue on southern Vancouver Island.

“We’re always keen to participate in the communities we live and work in and the VNFC event was an exceptional opportunity. To have our entire team volunteer to make a special experience for this group – I’m awed, “ says Cristen DeCarolis Dallas, President of Pizzeria Prima Strada.

The opportunity to collaborate on…

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Posta Prima Strada!

Work With Us

At Pizzeria Prima Strada we are always on the lookout for outstanding people committed to customer service and customer satisfaction. More info?

Interested in working for Prima Strada? Complete our PDF application and email it to with a copy your resume.