Eat Well Do Good - Support The Full Cupboard
Eat Well Do Good – Support The Full Cupboard

PPS’ Eat Well Do Good campaigns benefit the great community organizations in the neighborhoods we live and work in. With the help of our fans, PPS has donated to Heart & Stroke, Movember Foundation, BC Women’s Farm Network Scholarship Fund and the Growing Young Farmers Society to name just a few. We recently connected with the Island Savings Team to create another great Eat Well Do Good event.

Help PPS support Island Saving’s The Full Cupboard. The Full Cupboard supports local food banks to ensure islanders needing some extra, immediate help have access to nutritious and healthy food resources. The Full Cupboard aims to ensure no Island child goes hungry.

Purchase the Feature Pizza for $18 at your favourite Prima Strada on June 2, 3 and 4 and PPS will donate $5 to The Full Cupboard. The donations from this event will benefit Victoria’s Mustard Seed and the Cowichan Valley Food Bank.

PPS Fort Pizzaiolo Kayode Olusanya has created the Feature Pizza and trust me – it’s delicous! The pizza: pesto base, fresh mozzarella, Genoa salami, roasted red peppers, Asiago cheese and fresh arugula!

No meat, no problem. We thought you might ask so we were sure to try the Feature…

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PPS' new house wine
PPS & Averill Creek collaborate on house wine!

PPS and Averill Creek have collaborated to create Prima Strada’s house wine! In Italy, house wine is always local. Sometimes even as close as across the road. And it’s always good. Local wine, local food, friends and family – it’s a delicious combination!

The friendship with Averill Creek started in 2010 when the PPS team first visited the winery. Averill Creek is the largest estate winery on Vancouver Island; the only winery to be located on the slope of a mountain, Mount Prevost. Prima Strada’s Vino della Casa, Prima Prevost and Prima Grigio, are 100% estate grown and hand crafted in the Cowichan Valley.

PPS’ Andrew Johnson and Averill Creek’s Andy Johnson worked out the details: tasting and blending and finally bottling!

Recommended pairings: Everything! But if we have to choose, here’s a few favorites. Drink Prima Grigio with a Pizza Margherita & Funghi supremo. Sip Prima Prevost with Polpette della Casa & Pizza Diavola!

What your wine choice says about you:

Prima Prevost = Sophistication, you command attention & love a good dark chocolate Prima Grigio = Free spirited, life of the party, dancing on tables, pleasure to be around

Our new Vino della Casa is a result of two island companies working together…

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PPS Cobble Hill is open!
PPS Cobble Hill is Open! Come Visit, Eat Pizza!

It’s official – PPS Cobble Hill is open!

Our newest pizzeria (located in the Valleyview Centre, just off the Island Highway on Cowichan Bay Road) is open! Here are the details:

– Open Wednesday thru Sunday from 11 am to 9 pm – 1400 Cowichan Bay Road – Want to talk pizza in Cobble Hill? Call us at 250- 929-4655 – 65 seats in the dining room + a patio w/a view of the valley – Grab a seat at the bar (there’s 2!) – Cocktails on tap! – Beers on tap! (8 – Driftwood, Hoyne, Riot, Peroni,  Broken Ladder Cider to name a few)

Similar to Prima Strada’s Victoria locations, we’re serving house made items using regionally sourced ingredients from Vancouver Island. Proudly produced by PPS: pepperoni, sausage, gelato and meatballs with fresh dough rolled daily onsite!

Great food with family and friends – it doesn’t get much better. Salute!

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Contest winner - The Lorenzo Pizza
Pick Our Next Pizza Challenge – the winner is The Lorenzo!

It’s been a few years since our last Pick Our Next Pizza Challenge. On Friday, Franz and I grabbed a table at PPS Fort and looked through the cards. It was a serious deliberation. As the cards moved around the table and the finalists were determined, you could hear the same mumble, “Oh, I wanna eat this pizza!” With the help of Primo Pizzaiolo Aaron, we narrowed it down to 5 pies.  Then Franz and Aaron got on line and made up the pies!

Before I tell you about the winner, let me share a few tips from what we learned from our fans: add pesto to the Diavola, we love our vegetables: pizza with mushrooms, peppers and arugula are favorites, we love chicken and goat cheese too!

So many delicious combinations, it was a really hard choice. The winner? The Lorenzo! Basil pesto, fresh tomatoes, pepperoncini, caciocavallo (smoked mozza) and house made fennel sausage! 

Honorable mentions to Lauren, Thabo, Daniel and Bobbi. Boy, those were tasty pies! A big thanks to PPS fan Marcus for his feedback – he noticed our deliberations when he stopped in for take-out.

Visit your favorite PPS pizzeria February 20-27 when The Lorenzo…

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PPS Bridge is moving! Cobble Hill here we come!
PPS Bridge is moving to the Cowichan Valley!

We’re moving to the Cowichan Valley and we’re really excited! PPS Cobble Hill will open this Spring!

It will be business as usual at PPS Bridge until Saturday, February 4. We hope you’ll join us for a last celebration or two.

PPS Bridge opened February 15, 2010. We hosted the successful Long Table Dining Series, Vino e Spuntino and Parla Italiano. Most importantly, we were honored to celebrate many weddings, anniversaries, birthdays, retirement and staff parties with family and friends.

To our many Bridge Street guests, especially our loyal lunch crowd, grazie mille! It’s been a pleasure to serve you. We’ve enjoyed being part of the neighborhood and seen great changes with the addition of breweries, coffee roasteries and more. We’ll continue to be a part of the area with PPS Production and our Support Office tucked into a smaller space at 2960 Bridge Street.

We’re excited to bring Prima Strada up island! We look forward to embracing another neighbourhood and expanding outside of Victoria. While a new location, rest assured you’ll see both new and familiar faces as part of the PPS team in Cobble Hill. Construction is underway at our new location in…

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Posta Prima Strada!

Work With Us


At Pizzeria Prima Strada we are always on the lookout for outstanding people committed to customer service and customer satisfaction. More info?

Interested in working for Prima Strada? Complete our PDF application and email it to jobs@primastrada.com with a copy your resume.