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Pizzeria Prima Strada 230 Cook Street

It’s been 15 years for Prima Strada!

15 years ago today we opened a little pizzeria in the Cook St Village. As champions of Neapolitan pizza, we hoped Victoria would love it as much as us! 🤞🏻And you did! 😍 😅

We’re immensely grateful for our incredible guests and the many members of the Prima Strada team (past and present) that have made Prima Strada what it is. Grazie Mille.

It’s was about 17 years ago, Geoffrey burst out of his office (our garage) with the bones of a business plan that became Pizzeria Prima Strada. With help from family and friends, we opened the doors. Years later, when we think back to the  planning, preparation, learning and launching of Prima Strada, we’re proud to have shared pizza (and more) with so many. We beyond grateful the support of our team, community, family and friends.

While we’ve had a few  challenges, especially the last few, we’re proud and happy to continue to share our passion for Neapolitan pizza and southern Italian food with our Victoria and Cowichan Valley communities.

15 years makes many amazing memories. We’ve had the great pleasure to serve up thousands of pizzas, meatballs, glasses of wine, pints of beer, scoops of gelato, slices of tiramisu and more to our guests.

Grazie mille!

Prima Strada celebrates 15 years!


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Cook Street 250.590.8595

Fort Street 250.590.8599


Media Jenn Pott

As a neighbourhood restaurant, we understand the importance of giving back. For inquiries, visit this page

We would like to acknowledge Pizzeria Prima Strada is grateful to operate in the beautiful traditional unceded Coast Salish territories of the Lekwungen, Esquimalt and Cowichan people.

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