Support National Truth and Reconciliation Day

National Truth and Reconciliation Day

National Day for Truth and Reconciliation is Friday, September 30, 2022.

Last year our team connected to talk about ways we could authentically recognize and contribute to Indigenous Peoples Day, Orange Shirt Day and the National Day for Truth and Reconciliation.

Our extended pizzeria family includes a connection to the amazing local artist Rande Cook, Kwakwaka’wakw, a multimedia artist born in Alert Bay. Rande created a beautiful image for us and in his words, “it honours the spirits of the children who attended residential schools; indigenous children in the centre, in a place of memory, honour and remembering.”

We printed Rande’s image onto black tees, shared with the team and sold the shirts in the pizzerias and on-line.  $10 from the sale of each shirt was donated to the Indian Residential Schools Survivor Society (IRSSS). The Indian Residential School Survivor Society (IRSSS) is a provincial organization with a twenty-year history of providing services to Indian Residential School Survivors. Last year Prima Strada donated more than $400 from the sale of the tees to IRSSS.

We are honoured to again offer Rande’s design for sale with a donation made to IRSSS. The cost of the shirt is $25 with $10 being donated to IRSSS. Order online or pick up at your favourite Prima Strada location. Youth sizes are available on-line only.

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Cobble Hill 250.929.4655

Cook Street 250.590.8595

Fort Street 250.590.8599


Media Jenn Pott

As a neighbourhood restaurant, we understand the importance of giving back. For inquiries, visit this page

We would like to acknowledge Pizzeria Prima Strada is grateful to operate in the beautiful traditional unceded Coast Salish territories of the Lekwungen, Esquimalt and Cowichan people.

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