Every Child Matters

Every Child Matters

Every Child Matters. A few months back, our team connected to talk about ways we could authentically recognize and contribute to Indigenous Peoples Day (June 21), Orange Shirt Day and National Day for Truth and Reconciliation (September 30).

Our extended pizzeria family includes a connection to amazing local artist Rande Cook (@leaf_modern_gallery), a Kwakwaka’wakw multimedia artist born in Alert Bay. Rande created a beautiful image for us. It honours the spirits of the children who attended residential schools; indigenous children in the centre, in a place of memory, honour and remembering.

We printed Rande’s image onto black tees, shared with our team and have some for sale too! $10 from the sale of each Every Child Matters shirt is donated to the Indian Residential Schools Survivor Society (IRSSS). Order online or pick up from your favourite pizzeria.


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Cobble Hill 250.929.4655

Cook Street 250.590.8595

Fort Street 250.590.8599


Media Jenn Pott

As a neighbourhood restaurant, we understand the importance of giving back. For inquiries, visit this page

We would like to acknowledge Pizzeria Prima Strada is grateful to operate in the beautiful traditional unceded Coast Salish territories of the Lekwungen, Esquimalt and Cowichan people.

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