Priam Strada celebrated 14 years in 2022!
2022 Prima Strada Recap

It’s a 2022 Prima Strada Recap! It’s hard to create a quick video recap of the year. How to pick the moments when there were many?

To name just a few? The Meatball Panino made it back onto the menu, Jack showed off his custom apron featuring a melting pizza, Francisco customized a frozen pizza at home by adding his favourite ham, the crew gathered at Cook Street to celebrate 14 years in operation and more. It’s a challenging list to write, especially when you know there are so many more moments that were celebrated by the pizzeria family – our team, guests and community.

More than 16 years ago, Geoffrey and I began searching in earnest for the style of pizza we ate on the regular when we lived in California. We didn’t think our search would lead us to opening Neapolitan pizzerias with a production kitchen making pepperoni, gelato and more. We’re humbled by the opportunity to share Neapolitan pizza and more with the Vancouver Island community. We’re anticipating another exciting and memorable year!



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Free espresso at Fort St!
Free espresso at Fort Street!

Free espresso at Fort Street! It’s true! Join us at the bar at Prima Strada Fort Street for a free espresso!*

Drink an espresso like an Italian! Appropriate anytime, an espresso is a small but strong shot of black coffee. Typically enjoyed al banco (at the bar) with friends and conversation.

We took a few lumps at Fort Street in 2022 and couldn’t be happier to welcome 2023 than with a shot! Our friends at Drumroaster have supplied the beans and we’re ready to greet you at the bar for free espresso at Fort Street!

We’re open Wednesday – Sunday from 11:30 a.m. to 8 p.m.

*This offer is exclusive to our Fort Street location! 1 espresso per person per day until January 31, 2023!

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Priam Strada holiday packs
Tis the season for eating pizza!

Prima Strada Holiday backs are back! Pick a pack or create your own!

Our Holiday Packs will satisfy your craving for all things Prima Strada and can help with holiday gift giving too. Have your eye on a pack but missing Chili Oil or need more than 1 Polenta Lasagna? Fear not. We’ve made all of our house made goods available to add onto your order! Just think of all the delicious possibilities!

At Prima Strada, our brand of hospitality means we are always looking for ways to make things better for you. How can we make holiday entertaining and family celebrations easy? Prima Strada Holiday Packs of course! Need a quick snack or dinner? This is the perfect chance to stock your freezer. Need a gift for your favourite foodie? Will it be a Pizza Fan Fave 4 Pack or the Sweet Treats? “What’s in these fabulous packs?” you ask. Without further ado:

Pizza Fan Fave 4 Pack – Margherita, Pepperoni, Salsiccia and Funghi Pizzas

Green Holiday Pack – Margherita and Funghi Pizzas, Polenta Lasagna and Pesto

Red Holiday Pack – Pepperoni and Salsiccia Pizzas, Meatballs and Salsiccia

Sweet Treats – Pints of: Strawberry Sorbetto, Fior di Latte Gelato,…

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Icebox cake
How to Make a Gelato Cake!

It’s easy to make a Prima Strada Gelato Cake. Trust us!

On a recent market trip, local strawberries jumped into my basket! When I arrived home, I found not one but two magazines with icebox cake recipes using fresh raspberries. Sure seemed like a sign to me. I’d always wanted to make an icebox cake and with no raspberries in the house, a substitution was sure to happen.

I set about combining and customizing the recipes using the fresh strawberries and Prima Strada house made Fior di Latte Gelato and Strawberry Sorbetto. It was easy, fun and most importantly, delicious! Now, I can’t stop thinking of the other combinations. I’ve got a jar of homemade hot fudge in the fridge, bananas on the counter and an extra box of cookies in the pantry. How would that layer in with Prima Strada Chocolate Gelato? So many possibilities of deliciousness and Chocolate Peanut Butter Gelato arrives in the pizzerias soon!

Here’s how to make a Prima Strada Gelato Cake:

Ingredients 2 pints Prima Strada Fior di Latte Gelato 1 pint Prima Strada Strawberry Sorbetto 1 package chocolate wafer cookies, crushed 2 cups fresh strawberries 1 cup…

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Support National Truth and Reconciliation Day
National Truth and Reconciliation Day

National Day for Truth and Reconciliation is Friday, September 30, 2022.

Last year our team connected to talk about ways we could authentically recognize and contribute to Indigenous Peoples Day, Orange Shirt Day and the National Day for Truth and Reconciliation.

Our extended pizzeria family includes a connection to the amazing local artist Rande Cook, Kwakwaka’wakw, a multimedia artist born in Alert Bay. Rande created a beautiful image for us and in his words, “it honours the spirits of the children who attended residential schools; indigenous children in the centre, in a place of memory, honour and remembering.”

We printed Rande’s image onto black tees, shared with the team and sold the shirts in the pizzerias and on-line.  $10 from the sale of each shirt was donated to the Indian Residential Schools Survivor Society (IRSSS). The Indian Residential School Survivor Society (IRSSS) is a provincial organization with a twenty-year history of providing services to Indian Residential School Survivors. Last year Prima Strada donated more than $400 from the sale of the tees to IRSSS.

We are honoured to again offer Rande’s design for sale with a donation made to IRSSS.…

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Posta Prima Strada!

Work With Us

At Pizzeria Prima Strada we are always on the lookout for outstanding people committed to customer service and customer satisfaction. More info?


We would like to acknowledge Pizzeria Prima Strada is grateful to operate in the beautiful traditional unceded Coast Salish territories of the Lekwungen, Esquimalt and Cowichan people.

Posta Prima Strada!